SimplySoles Says…

Sinela and Franci
February 12, 2007

Despite sub-zero temps in Washington, DC many of you have Spring fever based on the response from the newsletter last week! To add to the fever pitch excitement we wanted to introduce yet another new designer, Sinela who is leaving us lusting over the ever popular flat.

Like most Spanish businesses, SINELA is a family affair, founded by Jeronimo Jimenez in 2000. Jimenez, an integral part of Spain's footwear industry for 35 years, works with his children to hand select all of the leather components that comprise a Sinela shoe. Back at the factory he keeps a watchful eye over production which is hand made in the Alicante region of Spain, long known for its exquisite womens footwear. Since its inception, Sinela has become an internationally recognized brand with distribution through Europe, Asia and the U.K. Sinela's passport to success has been its ability to create unique footwear by combining a delicate balance of timeless craftsmanship with innovative styling - for today and everyday. Sinela's target audience is professional women who do not want to reserve their passion for fashion for evenings and weekends. Founder Jeronimo Jimenez says, "The Sinela woman works in an office and lives in the city. Feeling sexy makes her happy, self-confident. She is fashion conscious and for her, accessories are very special. They make her different and exclusive. Due to her tough daily life, she needs to combine her femininity with comfort. Her favourite shoes are those that she can wear all day long, from the morning to the evening, with which she can go out for dinner, or party..."

We think you will love this beautiful take on the flat, with the strap and button detail to the rich patent blue color. Here is the Franci!

Franci

Our Spring 2007 collection is updated online. Go to SimplySoles to get ahead of the line and be the first to order! In this case, the early bird really does get the worm.

Our best,
Kassie and Rebecca