Like most Spanish businesses, SINELA is a family affair, founded by Jeronimo Jimenez in 2000. Jimenez, an integral part of Spain’s footwear industry for 35 years, works with his children to hand select all of the leather components that comprise a Sinela shoe. Back at the factory he keeps a watchful eye over production which is hand made in the Alicante region of Spain, long known for its exquisite women’s footwear.
Since its inception, Sinela has become an internationally recognized brand with distribution through Europe, Asia and the U.K. Sinela’s passport to success has been its ability to create unique footwear by combining a delicate balance of timeless craftsmanship with innovative styling - for today and everyday. Sinela’s target audience is professional women who don’t want to reserve their passion for fashion for evenings and weekends. Founder Jeronimo Jimenez says, “The Sinela woman works in an office and lives in the city. Feeling sexy makes her happy, self-confident. She’s fashion conscious and for her, accessories are very special. They make her different and exclusive. Due to her tough daily life, she needs to combine her femininity with comfort. Her favourite shoes are those that she can wear all day long, from the morning to the evening, with which she can go out for dinner, or party... "
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