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Marcia Kilgore, a one-time personal trainer and serial entrepreneur, found herself approaching 40 and feeling desperate to find a way to make it easier to stay in shape. Juggling motherhood and work with working out was proving unworkable, so she summoned up her problem-solving skills and drummed up the concept for the FITFLOP. She enlisted two brilliant biomechanists, Dr David Cook and Darren James, from the Center for Human Performance at London’s Southbank University . James and Cook created the fundamental Microwobbleboard™ Toning Technology and after two-and-a-half years of research, prototype testing and product trials, Kilgore the first FitFlop flip flop in her hands.
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