New Year, New Headquarters
Posted on January 3, 2010 at 8:51 PM
I’ve been really remiss in updating my blog. It’s on my expansive list of things to improve in 2010. The truth is that other things needed my immediate attention – the largest of which is our SimplySoles Headquarters. While we loved our former space, we were given the incredible opportunity to move to Georgetown. Our new headquarters will be about twice as big and will feature a full retail store that will carry our entire collection. Retailing from a brick-and-mortar store is something we’ve resisted given that our core business is our print catalog and online boutique. But the success of the lillybee line requires both more space, and more attention. Change always has its challenges, but this move is undoubtedly in the right direction – not just geographically, but more in the way it represents our progress as a brand and our commitment towards growing it. We have big plans for 2010 and I hope they include you.




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